Are you having trouble getting the word out about your transmission repair business? Are you tired of spending excess money on billboards, newspaper advertisements and direct mail out brochures and not seeing the return on your investment? Well, there’s no need to get discouraged. Contrary to what some may believe, you don’t have to rely strictly on the traditional forms of marketing to get your business noticed.
For instance, instead of spending thousands of dollars on printed advertisements, you can offer discount prices on services such as oil changes. Of course, you will need to use advertisements to get the word out about the discount. However, the deal you are offering will help you get a much quicker return on your investment. That’s because people are always looking for ways to save money.
This may not seem like a good idea because this type of deal doesn’t focus on the transmission repair services you offer. That may be true, but that doesn’t mean this option won’t be effective. One of the most beneficial things a business can do is attract customers. Once you have done this, half of your battle is already won. Although the customers may not initially patronize your establishment to get transmission work, they will definitely remember your business in the future. Therefore, if they one day find themselves with vehicular issues, they will always remember the place that offered them the great deal on their oil change.
Another way you can advertise your transmission repair shop is to provide workshops for the community. These workshops can be free or you can charge a small fee. Don’t make the events too pricey. You want to attract as many potential customers as possible. During the workshops, you can give participants tips on ways they can help keep their vehicles running for long periods of time. Don’t forget to stress the importance of routine checkups on equipment such as the engine and the transmission. Hand out business cards and flyers at the end. This way, they will have a direct way to contact you if they become interested in your services.
Lastly, you can partner with other automotive businesses and market alongside them. For example, if there is a local business that only sells auto parts, you can ask them to advertise for you. So, they can send all of their customers who have transmission repair needs straight to you. In exchange, you would send your customers who need auto parts to their business.
Marketing your transmission repair shop doesn’t have to be a drag. There are several creative things you can do to attract more customers. Pretty soon your business will be booming.