Imagine you buy a car that was supposed to get 33 MPG, but you kept getting 25-27 MPG, and only once on a freeway trip were you able to get 29.5 MPG and you were pretty sure you had the wind at your back, plus you went 1200 in elevation down over the course of 300 miles. Well, wouldn’t you be somewhat upset? I mean after all, people buy cars often on the mileage and therefore they may not buy the exact car they want, but they make a sacrifice to save in the long-run. Eventually, you find out that it wasn’t just you, you didn’t get a lemon; it was the company that lied.
Interestingly enough, this has happened several times that I can remember, big cases, with huge settlements, class action lawsuits, and angry regulators ensuring retribution. In 2012 there was a case brought forth, after the EPA testing acknowledged that a few KIA models failed to give the mileage stated. What should be the punishment? Should it be the number of miles on your car divided by the difference multiplied by the price of gas at $4.00 per gallon against that difference? That could add up to a lot of money couldn’t it?
Surely, but it gets worse, consider this. You go to sell your car and no one really wants it due to lowered MPG or you have to discount your car to sell it. Now, you’ve lost on the resell value too. What if you own a car dealership and you have a bunch of these cars people have traded in, now they are on your lot and you can’t sell them without steep discounting – ouch!
On October 6, 2012 the USA Today had an article on this “Hyundai, KIA Face Resale Snag – Lower MPG Ratings May Harm Value,” by Chris Woodyard which actually spoke to that last issue.
Now then, if everyone who still had one of these cars running received a check for the difference that they paid in fuel due to the actual mileage, plus a couple thousand dollars due to the lowered resale then it is quite possible that the auto manufacturing company can go out of business. When you look at the names of those two companies, these are cars made South Korea so, you are probably saying; “so what -they should’ve known better.”
Okay, but what if it was General Motors, Ford, or Chrysler. That is to say; an American company which was going to have to file bankruptcy layout of your workers? Yes, now it’s a totally different picture isn’t it? And don’t think it hasn’t happened to American automobile manufacturer in the past. Still, it’s certainly not fair for the consumer and the car buying public to get the shaft like this, especially considering the price of fuel these days. Indeed I hope you will please consider all this and think on it.